Mutually Beneficial Mobile Commerce
mCentric's use of the term Mobile Commerce, may be misleading. Elevating the concept to a level beyond simply payments, although the technology does cover this aspect, this category is meant to cover every facet involving payments, revenues earned from mobile business transactions, and facilitating these transactions.
A common thread is the mutually beneficial aspect which runs through all of mCentric's solutions, with user empowerment and targeting mechanisms, offers and products made available to subscribers are never felt as SPAM, rather as opportunities. Within the Social Networking communities, mobile commerce and advertising is smoothly integrated in such a way that they are sought out.
Promotions from Profit Guru and via PRISM are also well received and leave operators and marketing experts with satisfied loyal customers.