mCentric defines new processes and techniques for building customer loyalty
mCentric, the mobile internet company delivering mobile e-services and technology to the anytime, anywhere information society has become a member of the WAP Forum. Through its membership of the Forum, mCentric expects to play an active role by working with industry leaders to shape the standards related to the convergence of Mobile Telecommunications and Internet industries. Kevin Daly, mCentric CEO, said of the news: "We see membership of the WAP Forum as a key milestone. It provides the opportunity to not only maintain a view of the developing standards and technologies alongside other key players in the industry, but also to exercise our considerable industry experience in directing its future".