mCentric's Message Back, (Reverse Charge Messaging and Reply Paid Messaging) is enjoying a bold figure of two million messages per day in Telefonica Mexico, while also generating interest for near future implementations in three operator regions.

Operators recognise it as an easy to use, clear revenue generator which can be easily integrated into existing infrastructure and quickly launched. It's both an SMS and an MMS stimulator and its viral character makes for steady and consistent growth.

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